We are the driving force behind sustainable and profitable customer relations

With our expertise, we optimize the communication with your customers and thus create an individual and consistent experience over the entire customer life cycle.

Discover our competencies
Which CRM system suits my company?

Answer a few questions and receive your free recommendation

Our services

Our expertise from more than 100 international projects stands for your success

We advise our customers on the strategy and implementation of optimized dynamic customer interaction over the entire customer life cycle. This includes the definition of individual customer journeys, the design of the corresponding use cases, the selection and implementation of the necessary system components and hands-on coaching to enable employees to successfully conduct campaigns and customer interactions.

The goal is the optimal design of individual customer relationships and sustainable profitable growth within the company.

Since 2002, we have successfully optimized customer communication in numerous industries and introduced customer processes in automotive, mobility, health care, financial services and retail.

Our consulting and service portfolio includes:


Strategy & Concept on Customer Interaction


Design Customer Interaction & Campaign


Customer Analytics & Reporting


Implementation of CRM & Campaign Solutions / Set-up & Operations


Project Management

About us

Our team represents competence and flexibility

As an internationally active management consultancy, we are a strong partner for our customers in optimizing their individual customer relationships and strengthening the loyalty of their customers.

Our team of 25 employees is international and heterogeneous. At the same time we share a common understanding of consulting: competent, flexible and consistently customer-oriented!

In addition to our many years of experience and expertise in optimizing customer relationships, our customers also value our partnership-based consulting approach with heart and soul.

  • 17 Years of experience
  • 25 Employees
  • 100 + Successful projects
  • 95 % Customer loyalty rate
The company

Since 2002 we stand for the successful optimization of customer relationship management.

Our consulting company was founded in Madrid in 2002 and in Munich in 2009. Since 2018, we have merged our customer relationship management consulting business into Impulsion GmbH and continue to work closely with our strategic partner Buljan & Partners, which specializes in customer-centric management.

We are a team of 25 employees, since 2002 we stand for the consistent alignment of the company towards the customer!

We want to give your goals the right impulse for a successful implementation and offer you significant added value!

Our partners

With strong partners we offer you solutions firsthand

With our partner network, we have the opportunity to expand our range of services for our customers and bundle competencies.

Our strategic partner company is Buljan & Partners, whose expertise enables us to offer our customers holistic solutions for the strategic analysis and definition of Customer Centric Management, Customer Experience Management and Customer Engagement in the company.

Contact us

Do you have any questions, or would you like further information?

We want to give your goals the right impulse for a successful implementation and offer you significant added value!

If you have any questions or suggestions regarding the successful optimization of your customer relationship management, please do not hesitate to contact us!

Impulsion GmbH

Jakob-Klar-Strasse 4
80796 Munich

+49 89 89065760

You can reach us

Mondays to Fridays
8:30 to 18:00 hours