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Implementation of CRM & Campaign Solutions / Set-up & Operations

Successful customer communication requires an integrated system landscape and innovative system solutions.

This includes systems for campaign execution, marketing automation, CRM, data analytics and reporting. Based on the customer journeys to be implemented, we work with you to select the necessary system components and steer the IT partners during the technical implementation.

Our team sets up the business operations and offers your employees hands-on coaching to carry out the planned customer communication.

Scope
  • Define to-be system landscape to be implemented
  • Selection of software and system components
  • Implementation of business processes, system components and data integration
  • Roll-out of solution to national subsidiaries
  • Enabling of roles and responsibilities within team
  • Configuration of the systems used
  • Hands-on Coaching and operational support to execute campaigns and customer interaction
Our Experience

Project Examples

International Rollout of a CRM Solution based on Microsoft Dynamics in 15 National Sales Companies

Roll-out of standardized CRM Blueprint including organization, processes, IT system (MS Dynamics) and reporting implementation of CRM blueprint for lead management, inquiry and complaint management, campaigns and integration with retail in 15 national sales companies

Project scope

  • Analysis of the As-Is situation within the national sales company
  • Enabling of local CRM team to implement standardized Customer Relationship Management
  • Definition of the To-Be CRM system landscape including market support to introduce CRM system roll-out based on MS Dynamics
  • Business support during the implementation and pilot phase of the new CRM system in the market

Definition and Implementation of a global CRM Blueprint in 10 importer markets

Standardization of CRM processes, organization, and IT systems in 10 importer markets

Project scope

  • Analysis of the As-Is situation including the definition of a CRM Blueprint for the Importers
  • Definition and alignment of a market specific roadmap
  • Support importer markets for the implementation of the CRM roadmap
  • Define local to-be CRM system landscape
  • Implementation of a Sales Funnel Monitoring & reporting systems based on Qlik Sense
There is more

Our additional expertise

Services

Strategy & Concept on Customer Interaction

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Design Customer Interaction & Campaign

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Services

Customer Analytics & Reporting

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Services

Project Management

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