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Design Customer Interaction & Campaign

For the customer journey to be implemented, we create a detailed design with requirements for the individual customer contact points and channels to be used for each customer segment. The design also includes detailed requirements for the data and systems to be used. For implementation, we analyze the database and steer the IT development partner for implementation.

Scope
  • Define customer segments, customer interaction points and channels (online / offline)
  • Define and select systems to be used to implement Customer Journeys (Campaign, Marketing Automation, Analytics, Content Management, KI, Outbound/ Inbound communication tools, CRM, etc.)
  • Design requirements for these systems
  • Analysis of the necessary data sources and data provision (feasibility analysis)
  • Management of IT system development, IT support and IT operations
Our Experience

Project Examples

Concept Business Model Sales and Analytics

Concept and design of Customer Journeys and Use Cases to determine the system and data requirements for the analytics tool

Project scope

  • Concept and design of Customer Journeys and Use Cases to determine the system and data requirements for the analytics tool
  • Definition of all relevant data entities and data source systems
  • Definition of all relevant data entities and data source systems
  • Creation of the conceptual IT architecture

Design and Implementation of a Campaign Solution based on Adobe Campaign

Implementation of an integrated campaign platform including Adobe Campaign rollout as part of a holistic “Next Best Offer” platform consisting of DWH, R Studio, Adobe Campaign and Tableau

Project scope

  • Analysis and concept of campaign Use Cases
  • Design for system support including DWH, R Studio, Adobe Campaign and Tableau
  • Definition of necessary data resources and data supply
  • Steering of IT implementation partners, IT support and IT operations
  • Rollout of use cases in National Sales Companies
  • Enabling roles and employees responsible to conduct campaigns
  • Configuration of implemented systems
  • Hands-on coaching and operational support for the implementation of campaigns and customer communication
There is more

Our additional expertise

Services

Customer Analytics & Reporting

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Services

Implementation of CRM & Campaign Solutions / Set-up & Operations

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Services

Project Management

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Services

Strategy & Concept on Customer Interaction

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