Design Customer Interaction & Campaign
For the customer journey to be implemented, we create a detailed design with requirements for the individual customer contact points and channels to be used for each customer segment. The design also includes detailed requirements for the data and systems to be used. For implementation, we analyze the database and steer the IT development partner for implementation.
Concept Business Model Sales and Analytics
Concept and design of Customer Journeys and Use Cases to determine the system and data requirements for the analytics tool
Design and Implementation of a Campaign Solution based on Adobe Campaign
Implementation of an integrated campaign platform including Adobe Campaign rollout as part of a holistic “Next Best Offer” platform consisting of DWH, R Studio, Adobe Campaign and Tableau